Post by account_disabled on Dec 28, 2023 4:47:16 GMT
Who doesn't remember Burger King's famous moldy Whopper ? Winner of dozens of awards, the campaign was a huge impact for the advertising industry, which responded to the company's commitment to eliminate all artificial preservatives by showing the famous hamburger in a way never seen before, very far from the images with which it boasts of its products. delicious and fresh ingredients. Last year, that same campaign won several of The One Show awards, organized by 'The One Club' , including Best of Show, four Best of Disciplines and 18 Gold Pencils. For this reason, the ticket sales launch for The One Show 2021 could not but have a nod to last year's big winner : Burger King's moldy Whopper burger. This new spot, which promotes the call for entries for The One Show 2021 and has been dubbed 'Lockdown Day Whatever' , sends a message to creatives: not to worry about what others may think about your chaotic work life. from home last year because the juries "will only judge the work."
In this way they balance humor with sensitivity to the pandemic situation, describing how creatives may have worried less about appearances and indulged in unconventional activities during their year of working Phone Number List from home, "but in the end we all empathize with each other and “We managed to create great work,” they explain. «In the midst of this madness we have managed to create some magic» The film and social media creative have been created by Milk & Honey United Sydney, an independent communications startup co-founded by Andy DiLallo and Steve Jackson, two of Australia's most renowned creatives. Additionally, the spot was filmed by award-winning director Paul Middleditch, of PLAZA, Sydney. For its part, the banners have been created by award-winning photographer Ian Butterworth, who represents the new normal in homes around the world: extreme hoarding of toilet paper or innovation in the use of masks, among others. "Many of us have probably eaten and drunk too much, and exercised and cleaned around the house too little," said Steve Jackson of Milk & Honey United. "But in the midst of this absolute madness , we've somehow still managed to create some magic."
In the same way that last year the big moldy whopper also did its thing. The campaign also includes a series of TikTok-style social videos showcasing unconventional lockdown behavior that "will not be judged," such as excessive food washing, bathroom subway drills, or impromptu toilet paper making. “Everyone has had to deal with months of lockouts and working from home , and often ended up doing unusual things to cope or entertain ourselves,” said Kevin Swanepoel, CEO of The One Club . "This campaign is a light-hearted way for us to let creatives know that One Show juries will only judge the work, not them ." If you do not see the embedded video correctly, click here DATASHEET Campaign: “We will only judge the work” for The One Show 2021 Cliente: The One Club for Creativity, Nueva York Agencia: Milk & Honey United, Sydney Founding Partner: Andy DiLallo Founding Partner: Steve Jackson Creatives: Chris Moreira, Mark Scholler, Nick McHugh Designer: Jim Midnight Executive Producer: Susannah Phillips Production Company: Plaza, Sydney Director: Paul Middleditch EP/Producer: Peter Masterton Line Producer.
In this way they balance humor with sensitivity to the pandemic situation, describing how creatives may have worried less about appearances and indulged in unconventional activities during their year of working Phone Number List from home, "but in the end we all empathize with each other and “We managed to create great work,” they explain. «In the midst of this madness we have managed to create some magic» The film and social media creative have been created by Milk & Honey United Sydney, an independent communications startup co-founded by Andy DiLallo and Steve Jackson, two of Australia's most renowned creatives. Additionally, the spot was filmed by award-winning director Paul Middleditch, of PLAZA, Sydney. For its part, the banners have been created by award-winning photographer Ian Butterworth, who represents the new normal in homes around the world: extreme hoarding of toilet paper or innovation in the use of masks, among others. "Many of us have probably eaten and drunk too much, and exercised and cleaned around the house too little," said Steve Jackson of Milk & Honey United. "But in the midst of this absolute madness , we've somehow still managed to create some magic."
In the same way that last year the big moldy whopper also did its thing. The campaign also includes a series of TikTok-style social videos showcasing unconventional lockdown behavior that "will not be judged," such as excessive food washing, bathroom subway drills, or impromptu toilet paper making. “Everyone has had to deal with months of lockouts and working from home , and often ended up doing unusual things to cope or entertain ourselves,” said Kevin Swanepoel, CEO of The One Club . "This campaign is a light-hearted way for us to let creatives know that One Show juries will only judge the work, not them ." If you do not see the embedded video correctly, click here DATASHEET Campaign: “We will only judge the work” for The One Show 2021 Cliente: The One Club for Creativity, Nueva York Agencia: Milk & Honey United, Sydney Founding Partner: Andy DiLallo Founding Partner: Steve Jackson Creatives: Chris Moreira, Mark Scholler, Nick McHugh Designer: Jim Midnight Executive Producer: Susannah Phillips Production Company: Plaza, Sydney Director: Paul Middleditch EP/Producer: Peter Masterton Line Producer.