Post by ivykhan885 on Mar 7, 2024 9:12:47 GMT
One of the most current and well-known expressions of marketing is certainly that of Brand Awareness. Anyone who deals with the world of marketing, in fact, will certainly have heard this term at least once. But what exactly is Brand Awareness? What can we do to increase it? What is the difference with Brand Reputation? To find out more and discover the dedicated Ediscom solutions , from a leading company in the sector, contact us ! Brand awareness Share on Facebook Share on LinkedIn REQUEST INFO ON BRAND SOLUTIONS! As often happens, even in this case the first clue as to what Brand Awareness is comes from its Italian translation: knowledge (but also awareness), precisely, of the Brand. Brand Awareness, therefore, is nothing more than the notoriety of your brand ,
the degree of knowledge that users have about your brand. To better understand this concept, the pyramid of the American David Aaker , economist and marketing expert, divided into four different stages , is very useful . At the base, we find what is called absence of knowledge , a phase in which our brand is not even known at all and, therefore, users do not take our company into consideration when they want Australia Telegram Number Data purchase products or services in our sector of expertise. The next step, however, is that of superficial knowledge , certainly better than the previous one but certainly not enough to increase one's prestige. We then enter the last two stages of the pyramid: strong knowledge , which means that your brand is certainly taken into consideration when a user has to decide where
to buy a product related to your sector; the Top of Mind level which, as the English expression itself suggests, indicates that your brand is the first that comes to mind because it is the strongest in the sector and with the best reputation. Brand Reputation: differences with Brand Awareness Here we are at Brand Reputation . What is the difference with Brand Awareness? Very simple. Brand Reputation is nothing more than the opinion people have of your brand . This is an aspect that is built by taking care of numerous aspects including, fundamentally, the relationship and interaction with users and potential customers. Constantly interacting with them, especially through the use of social media, making them involved, always being available to clarify doubts and treating them in a polite manner are all elements that will increase your reliability in their eyes and, consequently, the quality of what you propose.
the degree of knowledge that users have about your brand. To better understand this concept, the pyramid of the American David Aaker , economist and marketing expert, divided into four different stages , is very useful . At the base, we find what is called absence of knowledge , a phase in which our brand is not even known at all and, therefore, users do not take our company into consideration when they want Australia Telegram Number Data purchase products or services in our sector of expertise. The next step, however, is that of superficial knowledge , certainly better than the previous one but certainly not enough to increase one's prestige. We then enter the last two stages of the pyramid: strong knowledge , which means that your brand is certainly taken into consideration when a user has to decide where
to buy a product related to your sector; the Top of Mind level which, as the English expression itself suggests, indicates that your brand is the first that comes to mind because it is the strongest in the sector and with the best reputation. Brand Reputation: differences with Brand Awareness Here we are at Brand Reputation . What is the difference with Brand Awareness? Very simple. Brand Reputation is nothing more than the opinion people have of your brand . This is an aspect that is built by taking care of numerous aspects including, fundamentally, the relationship and interaction with users and potential customers. Constantly interacting with them, especially through the use of social media, making them involved, always being available to clarify doubts and treating them in a polite manner are all elements that will increase your reliability in their eyes and, consequently, the quality of what you propose.